Remember the stolen sidekick story that broke out a year or so ago or the jailed egyptian blogger and not to forget the pivotal story of how Yahoo got a chinese blogger arrested. All these stories are a result of blogging. And of course blogging is no joke its a lot of hard work just ask Scoble or Michael Arrington or any of the top guys in the blogosphere.
Blogging being such an important reporting platform as it is, many companies have shown a whole lot of affection to bloggers (both famous and not-so-famous alike). For example, when zooomr came out, they offered free pro accounts for all bloggers.
Now Encyclopædia Britannica is offering access to its articles free for a year if you meet their criteria which as per their site goes something like this
Note: This program is intended for people who publish with some regularity on the Internet, be they bloggers, webmasters, or writers. We reserve the right to deny participation to anyone who in our judgment doesn’t qualify.
So if you do happen to post ‘regularly’ on the internet go ahead, register and await the email from Britannica that says “you’ve won gold!”